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Proven Steps for Successful Rate Outreach
Public utilities across California face increased costs to operate effectively, meet increasing regulatory requirements and replenish low reserves. California’s infrastructure is in poor shape and it’s a battle to keep it working properly if rates can’t support improvements. It can be tough to explain rising rates, financial and infrastructure improvement needs and new rate … Read More

Happy Holidays (for the 24th time) From Lucy & Company
Happy holidays from the very confused but also very cheerful Lucy & Company elves! This year, we were more than merry to go back to our name Lucy & Company. We still specialize in government programs that are meaningful, important and mostly jolly. We need your help matching the #RealProblem to the #RealSolution. Put your knowledge … Read More

Plug and Play Strategic Communications Plans
I am frequently asked, “What do you enjoy doing the most for your clients?” Well, I have to say, I enjoy developing strategic communications plans but that’s easier said than done. It’s a bit like putting together a jigsaw puzzle when you first have to locate all the pieces scattered throughout the house or, I … Read More

Lucy & Company Sphere Of Influence
Check out our sphere. You name it, we’ve done it. Since 1995, Lucy & Company has consistently handled complex public outreach programs in California municipal government. We: know the issues, insights and inner-workings of our clients. understand the importance of public engagement for public agency projects and programs. are passionate about what we do. And, … Read More

3 Tips for Rate Increase Success
We enjoy providing strategic solutions for public agencies across California, especially challenging utility rate increase proposals. We’ve mastered this through managing over 60 rate outreach programs. Here’s Lucy’s three-step process to rate outreach success: Start your dialogue one year in advance Be transparent and tie needs to customers Link programs to rate funding once rates … Read More

The New Lucy & Company
Hello, friends. After almost 25 years in business, we are going back to our roots and focusing on what we do best: helping our clients communicate with their customers and stakeholders and developing real solutions. This refocus includes changing my firm name back to Lucy & Company from Crocker & Crocker. I truly appreciate the … Read More